The first job of the Marketing strategy planning for distribution parameter which is the choice of location, location is the doer of the place where the business provides customers with product, goods of the business. The choice of location was conducted under two forms: geographical knowledge, i.e. where businesses conduct distribution and according to customer knowledge, that is, who is going to get goods and products of the enterprise. After you determine the location, based on products and product categories, base on customers, the ability of businesses and other business related conditions need to set yourself a complete distribution channel. The distribution channels are often used which is the indirect distribution channel and direct distribution channels. However in reality the business often coordinate concurrent use of both types of this channel.
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