Customer value received is the difference between the total value received and the total cost is charged. The total value received is the benefits that consumers expect in a product or service. The total costs are all costs that consumers pay in the comparison, buy and use the products and services.When it comes to the value received, the people always imply that's perceived value. The same products and services, the value received is completely different for every person. Each person has a different circumstances, different perception about the importance level and the cost they pay for products and services. In summary, each consumer has different appreciation for the same products or services-is the perceived value. Perceived value is a very important concept for the organization. Some producers believe that when they create are good products, reasonable price, the people
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