the national brand is understood as the value, the characteristics of a country's products were built apparently aiming to establish a foothold in the minds of customers. The national brand is the affirmation, a country's commitment to the values, characteristics and the factors of the product aimed at identifying, maintaining consumers ' confidence that product. It does not merely mean commercially, it still carries the meaning of cultural values, traditions and the prestige of the nation, for the pectoral fins of national brands shown on the 3 major factors which are: 1) the big loyalty; 2 large) awareness; and 3) value. It's also the 3 value differences between national brands and brand businesses.
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