With longevity in the market, Dove has always been one of the preferred product of the women in the Salon. Thus, to be able to grow and compete with other products on the market, Unilever's Dove products there are always differences than other products. The difference of the Dove is:Scent: scent of the Dove is the harmonious combination of gentle scent, but very long leather grip, making the skin smooth, nutrients penetrate deeply.Featured technology: Unilever exclusively when using Active Trichazole technology into the Dove products, it can help prevent hair loss problem after just 2 weeks of using the product.Advertising: Dove's outstanding differences compared to other competing products on the market that is Dove used pictures of a normal woman to do image ads for their products. It helps to create the intimacy, the truth, create sympathy, highlights that consumers love the Dove products.
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