The history of Heineken Beer started on December 16, 1863 when Gerard Adrian Heineken acquired the brewery De Hooiberg in Amsterdam-Netherlands. In 1869, he travel around Europe in search of good source material for making beer and realized the importance of "beer fermentation, below" instead of "beer fermentation". In 1873, the official Heineken brand was born. Initially, the factory only produced beer for the domestic market. Early TWENTIETH century (1912), Heineken seeks to take the beer beyond the borders, exporting to Belgium, uk, West Africa, India and the surrounding region.
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