InMobi's analysis also shows that Vietnam use the smartphone users throughout the day, even when they are in bed (70% of users), when they are waiting (55%), transportation (16%), next to loved ones (11%), when shops (9%), in the bathroom (6%) and when gathered (4%). There are 17% of users said they use the phone while watching tv. This behavior aims to seek more information about the content being screened, discuss with others through social networks, interactions with programs (such as SMS messaging involved predict) or track, find information about advertising recently viewed (according to Millward Brown 2014).
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