One of the main tasks of the Department of public relations (PR) of an organization's control, the handling of crisis situations. The business is crisis call nightmare and resolve crises is the most difficult job of PR activities.During the crisis, the media just as you have is the enemy, this largely depends on your response to and handling of the crisis. Therefore, the first in a plan that is working with the media, to address the public's negative reaction to prevent damage to trade and corporate image.
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