Starbucks is famous US brand, specialized in trading the world's largest coffee, with 21,536 stores in 65 countries and territories, including 12 218 in the US, 1,716 in China, 1,330 in Canada, 1,079 in Japan and 808 in English. On 01/02/2013, Starbucks coffee brand was officially launched with really impressive pictures: customers long queues, patiently waiting their turn to be to enjoy coffee under the fierce heat of Saigon. The power of a great brand strength indeed have a strong impact. And currently has 15 stores in Vietnam including the two main cities, Hanoi and Ho Chi Minh City
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