Hotel Radisson has applications and use effectively a business philosophy that is customer relationship management (CRM).The concept of customer relationship management: managing the guest relationship related to general practices, strategies and technology that businesses use to manage, archive and evaluate the interaction of customers to adjust the business development by deepening and improving friendly relationship over the source of their customers.Through CRM, the Radisson Hotel has built up is the Foundation of the organization selling products and services and achieve competitive advantage by seizing the customer needs and build valuable relationships.
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