This design was chosen to make an example of gestalt theory about past experiences because it interacts with the user by way of thinking they had previously felt about everything, especially about their impressive brand. Users can enter any letter, each letter will have a separate animation. However, with experience and memory of ourselves, after a few times filling the various letters and receive the stimulus from a range of different moving images, the user will be curious about the letter in the name brand of the airline and would like to know this letter will show how the animation image. With the letter "L", an abbreviation of trademarks, pictures girls drink beverage bottle of Lipton will appear with then the image ads for the product.
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![](//viimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)