The change of the elements of the marketing mix can not subjectively that needs to grasp the totality of the policy, the view can take anywhere, not feasible in the area from which the remedy, adjusted to fit the entire strategy. Any policy that would not fit in with the overall goal, though separate policies effectively to the ultimate effect of that overall unsatisfactory and failure is obvious. So market research is particularly important, especially for the new product. Market research is done well, the strategy, planning, since it can do good and limit errors.Through analysis of the marketing activities of Tân Hiệp played when toss Laser products to the market we saw the importance of operational marketing mix for product and business in General. There are many causes both objectively and subjectively, both directly and indirectly led to the failure of the Laser beer which causes are most important is not to capture the requirements for product quality. Of course the failure in the marketplace is that none wants but also unavoidable, is important for businesses to draw the lessons of experience.
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