Business user tools "item to item collaborative filtering" to increase sales by introducing products that are related to the product that the customer has purchased. Products are introduced is not a coincidence that are selective, determined through the results from the data analysis.So large that data from? There are two main sources: Data from web business: weekly view, weekly share, weekly like, weekly comments, feedback rating, selling products, the product would normally be purchased bundled with the products, ...Data from social media such as facebook, twitter, tumblr, instagram, ... Private data from the aforementioned media, to exploit it enterprises need to have specialized tools such as Hadoop, Cloundera, MongoDB, ... as said above.
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