In contrast, the rich culture context as Japan and China focused on the message can not be expressed in words and communication as a way to increase harmonious relationship. They like to communicate indirectly and save face, which must show respect and care for each other. They usually do not pay attention to other people feel embarrassed or offended. This explains why the Japanese do not like to say "no" when they want to express disagreement. They prefer a more vague answer, like "the problem is that other agencies." In Asian countries, expressed impatience, boredom, discomfort or irritated often not create sympathy and is considered disrespectful. Asian countries tend to use understatement, avoid, as well as people here often pay attention to the context and the body language. For example, if attending a luncheon for business in Tokyo, the boss is going to look old and sitting in the position farthest from the entrance of the room. In Japan, the superior is usually seated in locations such priority to show respect. To achieve success in Asia, it is important that leaders must capture the non-verbal signs and other body language. The negotiations took place here often slow and ritualistic, agreements are taken as the basis of trust.
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