Online shopping refers to purchasing goods or services from regular retailers or shopping centers by visiting store websites. Online stores typically allow customers to inspect the goods and services provided there, and view pictures or images of products, as well as information about features, functions, and prices. Therefore, the SHL concept during online shopping is a measure of customer SHL, which is an information management system that evaluates the effectiveness of online sales from the customer's perspective and always focuses on the customer, When the quality of the product meets the customer's requirements, the seller will strengthen the relationship with existing customers and create opportunities to contact potential customers through positive comments and evaluations from existing customers, and vice versa.
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