2.3.1.3 the economic-social-political:-The habit of using the public's cash: the card is a means of payment does not use the cash, the customer uses the card to open an account or deposit a certain accounts at the Bank. As such, the habits and preferred cash mentality has a great impact to the business card. Because of the nature of the payment card that is non-payment of cash, people habitually habit of taking cash, they also want the consumers to be guaranteed by an amount of money at his side, this is very hard for the release of the card.
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