Zhongyuan café in the magic Merchant. in 1996 it was one of the most successful brands in the Philippines. The Raw coffee is considered one of the brands are the most popular Vietnamese survey B & Company, Vietnam and Nikkei BP Consultancy.In a popular magazine article on the Financial Times in late 2011, Professor Morgen Witzel of famous business University of Exeter in the uk have commented that: "entrepreneur Dang Le Nguyen Vu Viet, news that could produce the kind of gourmet coffee, high quality and reasonable price. It was in the 1990s, mark the middle with a factory and a chain of coffee shops. Put the coffee industry in Vietnam beyond inferiority is low quality coffee, cheap ".
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