One of the reasons thatYou should start all negotiations off in a cooperative, friendly way is you getthe other side to invest time and energy in this process. Even if their intentions are not the best, they see you as an easy mark,that maybe they could victimize. They still have a critical, and that investment accrues to yourbenefit because once people invest. It's hard for them to divest. As they often say, rats and human beingshave this in common, the more energy expended in pursuit of a particular goal,the more desirable that goal becomes. For example, why does the tacticknown as the nibble work. You all know what the nibble is. Let me illustrate it for you. You go into an exclusivemen's shop to buy a suit. You try on seven suits. The salesman has it about up to herewith you, he's exasperated with you. He thinks you'll never buy a suit, andFinally you say, I'll take this one, the real expensive one,the suit for $ 1.500. Salesman breathes a sigh of relief the has. He's thrilled,He's thinking of his commission. They take you into thatlittle room in the rear. Where you meet the tailor. This is always, for some reason,a short guy, from eastern Europe, who walks around with pins in his mouth,and he has a tape measure around his neck. And he takes you andHe puts you on his box. You stand there andyou're looking in this three way mirror. And the salesman takes you threeinches in on the crotch, okay? And he's chalking you up the reardown the sides with that white chalk. And you're standing on a box lookingat yourself in a three way mirror, and a salesman is putting in the pinsover here, taking you in. And suddenly you turn to the salesman andyou say, and what kind of tie willyou be throwing in free? The salesman stops writing the sales slip. The guy on the floor shoving in the pins. Don't know whether to put in another battery. He let's go of the crotch. This is what we refer to as the nibble. By the way, can you get that tie? You certainly can. How about a shirt as well? Now, when I'm interestedprint is why that works. It works because of the investment that the sales person hasput into this situation. And what I'm saying isinvestment is very important. And so if you start yournegotiations in a collaborative, cooperative way regardless of what theintention of the other side is they invest. And an added investmentaccrues to your benefit. >> People will try the nibble,What do you do in response so you don't get nickel andDimed, and nibbled to death? >> Well, obviously those who are watching the filmSometimes I make a film and the one thing they get out of it isthey can get free ties with shirts. So how do you avoidgetting sucked in by it. You recognize, first of all, what it is. I just got nimbled. Then you say to the party who nibbled you,you say hey, I love what you just did. Could you do that again? I wanna learn this myself. All right. And you treat it like it's a joke. And usually what people do is they makea deal with you, a substantial deal. And after the deal is made they say,can you throw this in? And you're afraid it will spoil the deal,
đang được dịch, vui lòng đợi..