1 the power of suppliers The supplier is considered to provide the number and the size: the number of the vendor when the decision will lead to competitive pressure quite high, and thus the right to negotiating between the providers for the industry in General and the particular business. Thus, the market will just have a few large-scale suppliers that comes up the pressure of the current competition. It will also affect not least to the whole of the activities of the production plate business of the industry today2 the ability to replace the vendor's product: the level seen likely to replace between the raw materials of products and providers as well as costs for framing when switching providers.Information providers: can say today's information is always the key factor to lead to promoting the development of trade. and besides, it also provides information that the level is quite high for the influence to the choice of the providers of source for entrepreneurs So for all the branches that the providers make the pressure that they cause that shows that they have the scale, as well as the owner of rare resources and these led to the collection of providers for their products is always a big no input energy that shows very little will have the right to negotiate between the business career together, but on the other hand they always have more numbers because they are disorganized3 the power of customer:The customer is viewed as a big pressure for the trader because it directly affects the production and business activities of the industrial sectorThe customers are divided into 2 main groups:Retail customers and the suppliers, distribution Have to say the two groups are in business they always pay attention and care because it caused the pressure on prices, as well as the quality of products sold as well as the service and they will control the fierce rivalry between the industrial sector that through buying or not buying decisions.In terms of private enterprises: then putting their products on the distribution system of the commercial area, supermarket, it always faced difficult problems instead of the pressure not only on price but also on quality. Also shows the most as the products of Vietnam as the export of footwear, textiles, the craft industry, then that's hard to penetrate large markets like the United States, the EU, AUSTRALIA, the uk, and. .. and when not through the distribution system.4. The pressure of competition from potential rivals:What can see potential opponents is businesses often are not available in the industry, but it can affect the industry in the future. Often the potential opponents are always more or less, and this caused to their pressure to the industry will lead to strong or weak:+ To increase the attractiveness of the industry: the critical factors are expressed by indicators such as rate of return, the number of customers consume, between the enterprises in the industry.+ The barriers joined: shows the elements that make up an industry to join in further difficulties besides expensive, capital of that commercial factors such as distribution, branding, customer..., the elements that make up the difference made from raw materials, by the patent , human resources, and the protection of the Government.5. The pressure of competition from substitute products:The product that this replacement services can meet your needs with our products with service in the industry. It was viewed as primarily a problem of alternative products is the ability to meet demand than the products in the industry, to give out one more other factors such as the price, the quality of the product with other necessary elements that make up the cultural environment, politics, technology would also lead to repercussions from replacement products.6. competitive pressures and internal pressure:From the business enterprise in the industry that will compete directly with each other and will exert pressure for the industry today, to create a competitive intensity. Not only is an industry needs to have the following required elements will create fierce competition between the rivals.
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