Raw materials company L'oreal when Vietnam was imported foreign raw materials, so the price will be relatively high compared to products produced in the country. However, materials made from natural ingredients, the product will be reviewed easily export a strict .My most products are derived from: products contain ingredients such as LHA, and especially 3% active ingredient Pro-Xylane concentrates will help restore firmness and elasticity of hair .Our products such as hair dye was extracted from components like Pro-keratin conditioner, Crème L'Oreal Exc Apparel Recovery for strong hair., Ceramide protect and smooth hair., Collagen nourishes the hair thicker
Substitutes: by many different brands from Korea, Japan, USA, and Vietnam , with prices varying from 200 thousand cash and 500 thousand Vietnam, specifically hair dye products, cosmetics skin care, makeup. Brands like; etude house, bigen, richenna, Sunsilk, double rich, etc.
Customers can purchase many choices between brands together .Currently with diversified items, lower prices, leading to passenger traffic goods used in company products l'oreal loss.
The biggest competitive brands of the company l'oreal, on the Olay skincare, pond's, NIVEA, etc, and items with care Dyes are: etude house, bigen, richenna, Dove, Sunsilk, double rich, etc. Today, the market for beauty brands are increasingly diverse, and in which a number of lesser-known brands easily penetrate the Vietnam market competition led to fiercer and tougher in the beauty market
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