Thanks to business strategy rather unique and innovative gave McDonald's success and occupy the top spot in the fast food sector in the world in general and Vietnam in particular markets. McDonald's is known for its customers something new, unique amenities and labels. With the combination choice target market to make marketing strategies to suit the needs of target customers. Promoting the needs of target customers, McDonald's has launched products and new strategies to meet the increasing demands of today's customers. Special thanks to the experience developed in the longtime world market has helped McDonald's easily penetrate the Vietnam market. Although still difficult to join the Vietnam market, but McDonald's has affirmed its reputation somewhat and promises strong growth later time.
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