Sale and marketing: ở mỗi thị trường, khách hàng có những sở thích khác biệt nhau về màu sắc, mẫu thiết kế. Do đó Ikea cần có cách tiếp cận và tiếp thị mang màu sắc khác nhau ở từng thị trường:
Sales and marketing: in each market, customers have different preferences about color, design. Therefore Ikea needs and marketing approach brings different colors in each market:
Sale and Marketing: In each market, customers have different preferences in terms of colors, designs. Ikea is therefore required to have a different color approach and marketing in each market:
Sale and marketing: in every market, customers have different preferences of colors, design patterns. So Ikea needs a different approach and a different color in every market:<br>