4 + 5 + Price. Along with the application of the "sashimi" theory, Samsung Vina applied a strategy reviews "g.i. haircut" to foam out the wealthy clients, ready to purchase just the new code samples, new products with high price. However, to assert that, when compared with the price of similar products with parameters, function, quality of the competitors, Samsung Vina's product prices remain lower than the opponent. Can review reviews two TV has the same specifications of the Samsung and Sony to find better than this.Typically an LCD TV from Samsung in the 7 to 9 million price range has index equal to Sony LCD from 10 to 12 million. In the majority of markets, particularly in Vietnam, the buyer or the price comparison of the products, whether Sony's products have durability is better assessment but with competitive price Samsung still proved attractive to more customers. By in the era of today, high-tech products up replace new products, instead of choosing the product durability 5-7 years with higher rates of about 2 million customers will choose products with lower rates with less durability than about 1-2 years. So, the pricing of their products in the medium range, but still good quality assurance, is a highly effective strategy for Samsung when Vietnam market penetration-a market income people still low
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