ResearchCustomers may choose a hotel on the basis of its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you must identify the factors that shape your hotel's appeal to customers. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Speak to guests in person or in followup calls. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example.AwarenessAs marketing manager, you must make it easy for customers to find out about your hotel. Your website should include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. Post hotel details on destination websites and online booking sites to increase reach to your target audience. Collaborating with other meeting venues to offer their delegates accommodations or meeting space can give you access to other potential customers.
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