Board of Directors of Nike owns most of the patents valuable technology and apply it to every aspect of the product during the development process as well as distribution. nike recently has just introduced nikeshox, a breakthrough product in the use of foam cushioning in shoes. In addition, nike also partnered with apple to launch the apparel and footwear products to easily carry the ipod when used. the airline also uses many professionals including engineers, athletes, people who study the biological mechanism, and the industrial designer to work with nhautừ the design process to improve product
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