-Customer response is not positive, indifferent to the product, too loyal to the brand before, lack of customer acceptance of forces of innovation-Less routine use of skin care products, there are still many prejudices and barriers in men's skin care-Consumers are increasingly interested in the quality and origin of products, more Gentle with features too new and has not yet appeared on the market such as spray tanning or towel wash your face at the same time with current cosmetics market is flooded with counterfeit goods, counterfeit goods cause psychological fears cause psychological concern and reservations with leading import products like Gentle
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