Companies need to develop cost estimates for unit sales, compare actual sales with sales estimates. For departments, or staff if sales reach their plan is to encourage more sales. If sales do not meet the plan should consider difficult conditions to get the timely support or censure. Companies should have policies in sales, such as policies on product pricing, scalability consumption and discounting in the sales activities capable of satisfied customers and from the company nor losing interest as well as the consideration of profits and costs, trained staff capable of dealing with customers, equipped with the necessary knowledge of specifications and types of goods to be able to advise customers. Since then the company's reputation will be strengthened in the market and customers will have peace of mind when buying
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