We can see clearly Marketing - mix of Biti's. First, the product, the product of Biti's always been known for reliability and it was consumers Vietnam confirmed a long time, durability accompanied feeling comfortable to carry to help create a top choice for the Vietnamese. Besides durability, Biti's always growing more in design, style, .. to enrich your items Biti. Second, price, Biti's has done very well in the pricing of its products, due to the target market of Biti's in Vietnam, so the application of high prices will be a barrier for most everyone, particularly especially pupils and students. Biti's web site, we can easily see the prices of products Biti's agitated under 500,000 VND, an affordable price for the Vietnamese. Recently, it launched Biti also form Hunter sports shoes to compete with the giants Nike, Adidas, ... However, the price is only 650,000 VND stopped .. The quality and reasonable price is why Vietnamese people, especially customers in the target market of Biti's choice. Next, the place, as the above example, Biti's has many methods distribute products to customers in the best way as direct distribution in stores and via the intermediary agent or book online and pay at home. With a distribution network consisting of hundreds of stores stretching from north to south, stable source of Biti's always fully meet the needs of customers. Finally, the end of the process, Biti's has built customer care services such as promotions, customer support counseling is done until the customer; strong product promotion on Facebook, the construction of distribution centers towards professional and higher
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