We also tested if there is an impact of demographic factors (consumers ' income and gender) on the relationship of trust, price perception, appearance and purchase intention. The result in Table 14 shows the impact is not exiting. More detail is shown in Appendix 5.In addition, to make sure for the final decision, check try the effect of demographic factors against factors such as trust, price perception, appearance and purchase intention. However, they are not feasible. The results are presented in table 14 and for more detail, refer to Appendix 5.
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