In particular, the culture of dignified, see important people of my country (Vietnam), if you build your brand by advertising, public relations, propaganda contain healthy content, actively helps to arise in customers with good feelings about the product and trademark of that company. Conversely, the client will not be the good impression about the product and the image of the company that if they see the marketing communications activities contain content, sexually suggestive elements of emotions, stimulates unhealthy desires or does not ensure humanity's ... Therefore, cultural factors in the marketing communications activities plays an extremely important role, contributing to create a nice image, feelings about the product in the process of building the company's brand with customers
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