Merge target along the sense to say no to the driver when you're drinking beer, the "Drink responsibly" in trying to innovate on the topic and the method to create the consensus of the community, especially men.In any communication, the understanding of the object to select the right expression match is always a critical factor to reach audiences and convey messages effectively. Therefore, starting from 2008, the "Drink responsibly" every year always focuses on not only the content but also the method of propagation.
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