Heineken tập trung vào nhóm khách hàng là doanh nhân, công chức văn phòng, những người có thu nhập khá. Theo đó, mức giá của Heineken là khá cao so với mặt bằng chung
Heineken focused on groups of customers are business people, public servants, who are earning quite. Accordingly, the price of Heineken is quite high compared to common ground
Heineken group focused on business customers and public offices, people with good incomes. Accordingly, the price of Heineken is relatively high compared to the average
HeineKen group customer focused on businessmen, officials of the office, people's income is quite. In HeineKen, the price is quite high, compared with the conventional face