be charged for the product or service you want to use. This creates for visitors the prejudice when choosing a product, as well as the back of the visitors when standing in front of the unstable price. After the boat sank in the River, we saw that despite flaws in the technical issues but the quality and price of the products and services are also quite stable than before. This makes guests feel more trust and your insights about the quality of service also varies considerably. But elements make the number of visitors rising despite the back to increase that's the introduction, spread by friends, relatives, they found on the social networking site as successful Tripadvisor, ... The sites make the visitors intend to return to Da Nang will more confusion about the information the tourist resort in Da Nang and also have a few guests will cancel the trip due to distrust on the point to which they have chosen before making the number of tourists coming to Danang. (but the reliability of the results should not be as high as > 0.05 Significance should not be analyzed here are the exact relationship between the two variables.)Prediction: After the boat sank in Danang have made the tourism industry became more reduction in time because the number of domestic and foreign guests come to this place at least. Partly because tourists distrust about the quality of service in Danang and they think that poor quality service such incidents happened. The other part is due to external factors such as the impact on the price expensive, harsh climate, pollution of the marine environment, ... This is and will be the major threat for Danang tourism industry as if there's measures to restore and enhance the quality of tourist services.Value of the subject: This article helps to improve the quality of tourism services in Da Nang. Restore the confidence of tourists through the friendliness, hospitality of Danang people. In addition, given the measures aimed at limiting these factors thoroughly deplete the number of tourists as well as improve the problem of shortfalls that Danang has contracted. The article also refuted the comments left dimensions affect your confidence. From that given the limited help for growing Da Nang than about the quality of tourism services.So, this article is very essential for the tourism industry of Da Nang. Without this article, the quality of travel services will not be improved by no comments yet on this issue denials, make you feel more confused and have no intention of returning to Danang. This will make for Danang tourism industry will be decreasing and risk of arrestor maintenance the product has potential.Restrictions: Currently, the Da Nang City are implementing many programs aimed at restoring the loss after the sinking as well as giving visitors a different perspective on products and services. To demonstrate for visitors to see that the quality of the tourist services in Danang before and after the wrecked boat still be appreciated and make visitors feel safe when holiday travel. Fact, Danang has plenty of schools are adopting measures to teach swimming for students to protect in the event of urgent situations. Many tourist boats also equipped with full equipment such as life jackets, rescue teams, coaching for visitors to know about how to handle on the boats when the problem make up security for tourists.hạ tầng. Truyền bá các thông tin an toàn, an ninh cho khách du lịch không chủ quan khi tham gia sử dụng dịch vụ. Xử lí nghiêm nghặt những dịch vụ du lịch bất hợp pháp, không đạt tiêu chuẩn an toàn du cho khách. IV. Tài liệu tham khảo:Tên đề tài: CRUISE TRAVELER’S EXPERIENCE: DEVELOPMENT AND VALIDATION OF A SCALENgười nghiên cứu: Huseyin Onur Ciftci, College of Hospitality & Tourism Leadership, University of South FloridaSarasota-Manatee, 8350 N. Tamiami Trail Sarasota, FL 34243, onurciftci48@gmail.comFaizan Ali, Dedman School of Hospitality The College of Business, Florida State University288 Champions Way, B2200 University Center, FL 32306, faizanali7@hotmail.co.ukMuhittin Cavusoglu, College of Education, University of South Florida, 4202 E. Fowler Avenue,EDU105,Tampa, FL 33620, muhittincavusoglu@gmail.comXiaotong Zhang, Warrington College of Business University of Florida, 100 Bryan Hall, Gainesville, FL32611, xtzhang@ufl.eduCihan Cobanoglu, College of Hospitality & Tourism Leadership, University of South Florida SarasotaManatee,8350 N. Tamiami Trail Sarasota, FL 34243, cihan@cihan.orgNăm nghiên cứu: Kết quả nghiên cứu được: Nghiên cứu này nhằm phát triển một mô hình nhằm xác định sự trải nghiệm của khách du lịch trên tàu và xác nhận đó bằng cách đánh giá sự ảnh hưởng của nó với sự hài lòng và ý định hành vi của khách hàngKết quả nghiên cứu chỉ ra rằng sự trải nghiệm của khách du lịch trên tàu ảnh hưởng rất lớn đến sự hài lòng và ý định hành vi của du kháchPhát hiện này có phù hợp với văn học hữu hạn [3], [4], [5]. Văn học liên quan đến sủ trải nghiệm trên tàu di ;ịchchỉ ra
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