I love a dịchAPPLE OPENS MORE OF ITS OWN STORESApple computers has announced plans to open more of its own branded stores in the USA and China. Just a few years ago, the Silicon valley company, famous for the first popular personal computer in the 1970s and more recently the iPod, always relied on other online retailers and its website to sell its ever-growing range of products. The new retial stores are likely to be well received by consumers if recent reports from London and New York are any guide. The recent launch of the new iPod designs led to huge queues habit-forming outside these stores as the craze for this company's state-of-the-art products seems to show signs of weakening. Some business analysts believe that Apple runs a real risk of coming into conflicts with its existing retail partners-including the US chain CompUSA. "Why should other retail stores bother to sell and promote Apple products if the company is going to compete directly with them on the high street?" said one investment specialist. There are also fears that Apple could fall into the same trap as Gateway PCmaker, another focused on the consumer market. Gateway had to close about 40 percent of its North American stores, saying it had over-extended itself at a time of slowing sales of PCs. Most of its sales are now on the internet. Apple is investing heavily in property and there is always the risk of stock build-up at a time of slower world economic growth. Apple plans to open its two new stores in high-profile shopping centers near Las Vegas in the USA and in the Chaoyang district of China. The company believes that the new retail operations would break even in the run-up to Christmas and would break even next year. Apart from selling the usual Apple products-computers iPods, Apple TV and the like-the main draw in the shops will be the Genius Bar-a counter where shoppers will find several highly House-trained Mac Geniuses ready to advise on any technical questions. There will be a hands-on Apple Retail Store Experience giving consumers the chance to test drive Apple's entire product line-up. The store will also run a series of daily creative workshops to teach customers how to make the most of the programme available.
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