In the survey on the habits and characteristics of online shopping by consumers Vietnam, by Mr. Xavier Depouilly - director of business development and client services of Kantar Media Vietnam - announced at the International Conference Vietnam E-commerce in 2010, Kanta appreciate the potential of e-commerce development in Vietnam based on the rate of 27% of the population access the Internet by Vietnam Internet Network Information Center (VNNIC) announced at the time of the survey. According to the latest notification of VNNIC, as of 10/2010, the number of Internet users in Vietnam has reached 26 million, accounting for over 30% of the nearly 90 million residents of the country.
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