According to Edmunds (2013), the marketing strategy is the most important activity in the business, it considers all business activities, help all departments within the enterprise to understand what he was doing, determine the price, select target market properly and efficiently so on. But in theory, Hermes is the only enterprise in the world do not have a marketing department, but in fact, Hermes still conducting marketing strategies through product, price and other factors. Does this difference may be a contributing factor to the process of building brand Hermes is famous around the world?
To analyze a marketing strategy to consider a lot of different factors, but in general, every war of marketing consists of two parts: market segmentation and marketing mix models.
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