According to a report released by Superdata Research, by the end of 2015, the world has nearly 500 million people in tune with the video game walkthrough, trailer and live stream, with half of them decided to pay or in-app purchase. Viewers are also spending more time to track digital content, with the average duration 1 hour 55 minutes per day, compared with 1 hour 44 minutes for the social network.
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