1.4.1. The factors belong to the BankThe Bank's development direction: If banks want to operate its consumer lending growing, they will be given orientation, specific strategies to attract the potential customer to come with her. When that supply and demand have favorable conditions met, consumer loans easy to get a chance to grow. Conversely, if his development plans in the Bank is not interested in consumer lending operations, the client needs will also not be concerned. Development orientation is the first factor of the consumer lending activities.The scale of the Bank's capital: capital of the Bank has an important role in determining the scale of bank credit supply and thereby impacting the Bank's expansion process. The scale of capital growing created psychologically reassuring to customers. In addition, the improvement, expansion of new consumer lending product, high technology application is always associated with the investment in equipment procurement, new software.
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