A few who think that Uber is a luxury brand. This confusion was also understandable because initially, Uber focused on market offers traditional black car service (car service, usually painted black).However, since the brand launched the Uber cheap X from 28 (Uber X has not yet been implemented in Vietnam), Uber was redirected into goal to lead in all customer segments. This objective was for customers to see the incredible experience from Uber thanks to strong technology platform.UberX has now become the company has the right strategy and the fastest growth in the system. Thanks for that UberX's role has changed, major setback into the largest segment, there are the required number of daily bus pass both Uber Black (car services Uber put black procession) in many cities in the world. The company also actively optimize the system to always maintain UberX and lower the price further if possible (in a few markets, UberX the price is lower than the average price of four times the traditional taxi).
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