As one of the essential consumer goods of the people, the beverage products of Vietnam are rapidly developing trends in recent periods. This opens up many opportunities and favorable conditions for Coca-Cola to grow.Besides the favorable conditions still exist some difficulties in the business environment and major in business. To grow along with the rhythm of development alongside industry-paced, requires businesses to have the plans, directions, specific development goals and they will turn into the business strategy of enterprises, especially the Marketing strategy of your business.
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