Before Grace bought a toaster, you just select the cheapest product and does not need to know or care what the product's information. Even she is not looking for product review before purchasing and the value of the product. Grace thought you are buying a product with a small insignificant value, it expresses to her shopping behavior is low-involvement.Until one day your grill of Grace that is damaged, you find yourself in need of a new oven. Once you surf on the internet, the first time she got a message related to shopping. She is in the directory "Home and Garden", where she is seen and known product information through the comments, ratings, price information, .... Grace feels very interesting site and begin to change their shopping behavior to high-involvement. She clicks on the search listing small equipment and its search more than 200 different oven complete with prices, features and reviews. In search of such toaster, it affects the decision making process, the need of Grace changes when search a machine suitable for baking. There are many different features baking machine for her selection as the cake baking tray, slot or remove buttons, and. Grace can purchase grilled sandwich or slots 2-4 slots, and the price of it expensive or cheap. After reviewing more than 100 air Grill and 150 comments, Grace decided to buy a Dualit 2 slice of bread price of more than $ 200 and she gets a free shipping policy on the Dualit's products.
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