1. As a head of public relations of the THP, to resolve the negative reaction of the public to prevent further damage to the sales of the company and image, I and his team created the plan panel includes the following solutions:
a. THP need to work with the media:
First, THP should apologize to all consumers throughout the country because of past incidents. Maybe that's the problem because the manufacturers but did not confirm that is completely. Since the incident by the media brought up the newspaper, the newspaper, the social network has been operating the vehicle and can go in a direction bias. The company will have its solution so that the best things. But the fear is that consumers suffer greatly from the media, they can be turned against the THP and may be afraid to use the company's products. Therefore, any cost companies obviously have to work with the media so that they corrected the problem occurred. This is not the first time the company suffered from these problems. So influential communication very much to win or lose of companies, damages and up to 2000 billion.
b. The company needs to open briefing
Company should hold a press conference to make the correction in the last incident is just a misunderstanding. The company must give the most accurate content to journalists may corrected past events. But companies should also apologize to the press and all consumers across the country.
c. Working with company employees in
the company should open a shareholders meeting to calm and appease the shareholders and put the workarounds they may be beneficial to peace of mind and not shaken. Regarding the problem of the company is unpredictable so it may come as a shock to members of the company but had difficulty, everyone must work together to find solutions to avoid internal troubles and divisiveness. Solidarity is an element to help overcome any difficulties. So towards the management needs to notice and talk to staff specific to them more secure. More than most shareholders will be very worried about the situation of the company and take care of their shares will incur losses. In difficult times the members of the company must stick together together find the best deal and make everything settles down quickly.
d. Declaration no crisis
2.
Dear Mr / Ms,
I was the CEO of THP sent to apologize sincerely to our partners, distributors, agents, consumers and characteristics particularly Vo Van Minh family on the issue and costs related to your stupid attention in recent times. Maybe it is the fault occurred in our company. We did not closely examine the production process to occur unwanted things do damage to both sides. I know more than anyone else consumers will be confused because we are bringing them the beverage product. I know that people will not use the company's product even boycotted me. We apologize for responsible business in the production stage manager, preserving the number of products being circulated in the market and issues related to service and attention to customers about the problem child flies in the bottle ...
About flies are found in herbal tea bottles Dr Thanh reflecting the manufacturing process of the company we do discharge the unfortunate problem due to lack of organization in the management mechanism number as image awarded to consumers and companies. We also have to bear the loss of prestige and economic. It was a big lesson for both companies and millions of Vietnamese. The crisis of the red time for our company extremely bad about what happened to Mr. Vo Van Minh and we will support his family on the loss. On the corporate side we will try to overcome this problem again in the future. We will manage the production process more closely and create a clean and safe products to consumers in order to ensure health for all. We must put his professional ethics above all we wish all the gentlemen / her company let THP sustainable development. We will not commit any similar circumstance as his service Vo Van Minh happen again.
After the unfortunate incident on apology just part defuse mistrust of consumers for our company. But the crisis is that companies can not be avoided. Is not this is the first time that companies are like now, things happen do damage to both companies and consumers. We hope to get the support of the Vietnamese brand, dear consumer, trust our brand again. Our country was on the rise and integration with foreign economy, fair competition with multinational corporations. We promise to bring honor to our country and to bring those
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