Google owns Android, and it would be great if they also produce smartphones running this operating system. Would very much like Apple's iPhone running iOS. Google has worked with a number of manufacturers such as HTC and LG phones to launch Nexus smartphones. However in the future, the search giant wants to produce their own Android smartphones and is no longer dependent on any other phone company. The main Google Android smartphones by manufacturers will compete directly with the high-end smartphones such as Apple's iPhone or Samsung's Galaxy S. That would be a Google-branded smartphone, which helps search giant to find a foothold next to Apple and Samsung. Previously, Google only focus on developing the Android operating system. Meanwhile, the hardware manufacturer of the Nexus are run by companies such as LG, Huawei, HTC and Samsung take over completely. With the hardware manufacturers themselves, Google will be able to better control devices her and creates a closed process. This model is very similar to Apple, iPhone, and also self-produced self-developed operating system iOS. But besides that, the Nexus smartphone will be continued. Sundar Pichai CEO said: "We are investing more in projects Nexus. Our objective is still to cooperate with other hardware vendors. "
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