Introduction
in the recent years, many science and technology has made the break very walk of life in thought, Especially online shopping. Nowadays, thank to the accessibility of the internet, là là thể CONDUCT internet shopping online, deal execute, finish out transactions online with face-to-face meeting. The Emergence of shopping online is an alternative platforms to the traditional shopping, this trend is to bring many benefits cần người vào taken as soon as possible The life
CHANGE IN A LOW A rapidly-Involvement Involvement PRODUCT AND HIGH-
low The processes giữa and high Involvement by customer's behavior are tác chứa depended on the power of product's level. Therefore, a change in consumer's behavior would occur whenever having a stronger motivation có bring appeared, trong mind.
Behavior consumer purchases Grace has transformed from low involment to hight involment, initially Grace just think that she just will go to purchase your toaster in a store where she would go through as Target or Kmart to see a couple of machines and machine pick the cheapest to buy ... But when she casually surfing the Internet for the project company she then thought she had changed, she saw hundreds of the different toaster, hundreds of brands, different uses and the factors that have stimulated, boosting the potential interest in learning about the toaster. She was inspired by the discovery of a new use of the toaster as rapid fire, two and three loaves of bread baked at the same time, saving electricity ... Which ago her computer without her well as unknown a toaster to get this functionality. Compared to the original When Grace get fresh information so, she began appearing in the demand as well as requiring more advanced functionality for the toaster. Moreover Action spent more than sixty minutes and reviewed 150 reviews from people who have used shows that Grace had to set high for the mind that she intends to buy. Besides the proven toaster has switched to high product involment that Grace has spent more than $ 200 to buy a toaster that only original than she thought I would just choose the cheapest machine. Acts as well as the thoughts and minds of Grace has changed since she learned online shopping because it offers product information and transparency and freedom Comment on the actual experiences of those who have used the previous product this makes people buy products as well as Grace would feel more secure, and can choose the product that suits me more. So bring a lot of online shopping to consumers Benefit as save time, free shipping costs and also the factors that help make consumer behavior, customer shopping as well as Grace change .
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