When making a purchase, customers should have their own criteria for each product according to the needs, economic conditions and preferences. For example, if a customer wants to buy a vehicle to go to work to support the person with higher economic conditions would buy a car that, while the economy that will buy motorcycles midrange. When deciding to buy a product they need to have a comparison and evaluation between brands depending on the level of this and other brands, between this feature and other features, between the parameters and performance in the 1 needs example: you buy 1 smart phone, users will enjoy taking pictures with camera phones choose nice and sharp, on the other hand people like gaming will choose one handset with powerful configuration suitable for gaming.
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