3.1.1 Project results:• About the project: successfully Opened the advertising marketing campaign. have much data about potential customers using the service. After contact with a list of customers that the group collected, MB has six clients agree to use Mobile product Saving have more ideas to improve service quality and the customer's needs. MB bank and Mobile services are saving can be known and used.• About individuals: support Mobile advertising campaigns successful saving of MB bank. many comments useful additional support for MB bank can learn lots of practical experience (communication and negotiation skills) with clients through staff of MB bank. a small bit of effort to contribute to the community, making the project become more memorable and meaningful with everyone overcome fear, something I personally put together to achieve common goals.-With goal setting is initially is. ... Who, according to the survey we obtained. ... People are curious and wish to register to use the service Mobile saving. -The fact the currency was already there ... in the ... subscribers to use the service when we introduce products Mobile saving. (details are known from the staff of MB bank). project results: while the number of subscribers is not as high as we expected but there is also a small success for all of us.3.1.2 Experience gained.-Better understanding the Organization and activities of the bank and Mobile services are saving MB.-Improve many skills such as communication, negotiations and especially how to work together in a collective (technical working group). It helps us to know how to resolve the conflict, listen to different opinions and different along with working for general purposes.-We also have an opportunity to practice and improve many skills that we learned in the University such as data analysis, Excel, Power Point and. ..-We are more confident when approaching customers. It is very useful, not only this time but also for the after work time.-We are confident and winning fear when interns or data bank, please. Sometimes we will fear to do in a new environment and professional. When the interns at the Bank we will know a lot of professional expertise which we can not learn in any University.-Better understand the value of life, just with little effort but for children in difficult circumstances khan then it is a gift of the spirit can not describe in words.3.2: Difficulties3.2.1. In term of organization.-Hard to balance between study time and work time group.-Conflicts between the members of the Group on the selected theme, time, divide the work.-Don't know useful methodologies to investigate survey.-In January to do the project a lot of holidays so the team members to go home, so slowing the progress of the work3.2.2. In term of operation.-Because still a student so when doing this project we have trouble with finding banks to practice.-Do not know how to do the survey work or vote online which will bring better efficiency for the Group-There are a number of members have no responsibility for the work group assignments. (they don't like to do, like to ride, like to go home ....).-Take the documentation for the client survey for sudden power loss (lost)-Lack of serious communication skills with customers.-Bank staff are not allowed to provide information on the number of outbound data because it is the Bank's guidelines.-The client does not want to interview and fill out the survey sheet (or when the call to introduce the product to the customer, they don't.)-Understand and answer the questions in the survey-Budget rules (go too many places to find information, data and has not yet determined the special documents needed to print. ..).-MB don't permit for using some their techniques in our report because of their rule.3.3. Achievement:After 4 months of practice and learning in Bank MB bank, we have obtained the understanding and success:3.3.1. In term of knowledge-Learn more about MB Bank bank (Vietnam Branch) and Mobile services are Saving.-The development trend of the market and the way MB capture and keep up the market-How to develop services in the Bank (typical here is that Mobile services are Saving: strengths, weaknesses, competition ...)-Understand more about professional knowledge of operation and services in MB, especially about Mobile Saving (from characteristic, the benefits, the competitors, ...3.3.2.In term of practice-Have more experience and improve ourselves after internship-Communication skills with customers is improved significantly, no longer worry when the stand to introduce the product to the customer.-Can be a lot of practice in Word, Power Point, data analysis ...-We were able to coordinate well with each other in the work of working groups, to understand more about each other and know each other much more than listen, every conflict situation when working group in real time.-Know how to filter the questions to put to survey customers.-Know more about of needs of customers (When ever the use of the service and the client has not used the service)-Developing group work skills. This does not help in the work that would be useful for the later life of each Member in the Group-Apply the knowledge we learned when at University-found clear differences between theory and practice.- Có cơ hội tiếp cận khách hàng : hiểu thêm về cách đàm phán và giới thiệu sản phẩm.3.3. Recommendation:- MB bank nên đầu tư thêm một trang web về tiết kiệm mobile, ở đó ngân hàng có thể nói chuyện với khách hàng trực tuyến và trả lời những thắc mắc của khách hàng, tạo cho khách hàng 1 sự thân thiện và tiện ích.- Có thể mở thêm nhiều dịch vụ tri ân khách hàng trong các ngày lễ đặc biệt ( quay số trúng thưởng, được tặng các vật dụng hàng ngày có in logo của Tiết Kiệm Mobile…. ).- Truyền bá sản phẩm dịch vụ trên mạng xã hội nhiều hơn vì ngày nay mạng xã hội vô cùng phát triển, có rất nhiều người làm văn phòng và công ty dành nhiều thời gian để lướt web và đọc tin tức, vậy nên ngân hàng có thể kết hợp với các trang web khác, để khi họ truy cập thì có thể nhìn thấy ngay dịch vụ Mobile Saving của MB bank.- MB bank nên liên tục cải thiện sản phẩm và dịch vụ MS để có thể làm cho dịch vụ đứng đầu trong tất cả ngân hàng trên thị trường Việt Nam.- Tập trung vào quản lý nội bộ để tránh những vụ bê bối không đáng có, gây ảnh hưởng đến uy tín của ngân hàng.
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