Today, the fast-food market in Vietnam, KFC is the largest brand and had the most. The success of KFC today is thanks to the continued focus on core product--fried chicken, along with good service and beautiful location in the city center in Vietnam. The KFC brand appears in the corner of strategies to ensure brand recognition and coverage.KFC also solved the problem of conservation of the products of their traditional and international, together with the product editing to the tastes and habits of consumers in Vietnam. Toss the core product attractive to customers, and the limited use of diverse products to keep 20% of remaining client is very wise strategy of KFC.About the level of interest rates, interest rate now KFC on high product unit than other brands because they have good production costs based on the production lines for concentration and efficiency. At the same time they maintained higher prices 10-20% based on the brand of fried chicken giant KFC.About the quality of service has maintained the level of KFC in good quality. However, the equipment of the shop is the weakest point of the KFC in current time, especially when comparing direct competitors Lotteria. Objective reasons for the KFC outlet was built and put into operation a long time in comparison with its competitors.
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