In the era of industrialization and modernization of the country and especially when Vietnam became an official member of the World Trade Organization WTO, the sale, barter increasingly focused and interested . Consumers increasingly have more choices, more opportunities to find a most suitable product categories and prices are affordable. In particular, the washing powder is a common product and essential for daily use needs. Living conditions grows, the needs of people on the finished product as well as rise. The market detergents in Vietnam is currently flourishing. The current detergents include detergents Vietnam and foreign detergents to form very diverse models to consumers can choose. Detergent current market, the detergents are produced from foreign firms currently dominate the market detergents Vietnam (which is as Omo detergents, Tide, Viso, Surf. in Vietnam not many women are housewives, but when going to the supermarket they still care whether to purchase any type of detergent is better for the whole family. Currently, no one does research say about the factors that influence behavior purchase of the housewives. As researchers excitement and passion for the field of marketing should have chosen this topic to learn.
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