customer value is a whole set of benefits that customers get when they own the product or service. It results when the value difference that customers receive compared to the costs that customers spent to buy the product or service. it also depends on the experience of each customer.
For example, when a shopper at FPT shop, they are sales staff support and assistance enthusiastically and they buy quality products suitable to take the price they had left, it is the customer's value is
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