Social Demand for Communication on Greening Lifestyle, Sustainable Consumption and Green Production in VietnamGerman nail School, National Economics University, Vietnam, ddtruong@example.comNguyen Xuan Binh, National Economics University, Vietnam, nxbinh@example.comTran Van Quang, National University of Education, Vietnam, tvquang@example.comThis paper aims at assessing the existing communication activities in Vietnam on green growth and sustainable lifestyles. By doing survey and in depth interview stakeholders, it reveals the social status and needs on green growth communication. In conclusion, the study divides stakeholders into 3 main groups: primary, secondary and tertiary with different communication strategies and activities to raise awareness of these groups on green growth. This paper thus provides input information for a national campaign on green growth awareness according to National Green Growth Strategy decided by the Vietnamese Government. This paper aims at assessing the existing communication activities in Vietnam on green growth and sustainable lifestyles. By doing survey and in depth interview stakeholders, it reveals the social status and needs on green growth communication. In conclusion, the study divides stakeholders into 3 main groups: primary, secondary and tertiary with different communication strategies and activities to raise awareness of these groups on green growth. This paper thus provides input information for a national campaign on green growth awareness according to National Green Growth Strategy decided by the Vietnamese Government. This paper aims at assessing the existing communication activities in Vietnam on green growth and sustainable lifestyles. By doing survey and in depth interview stakeholders, it reveals the social status and needs on green growth communication. In conclusion, the study divides stakeholders into 3 main groups: primary, secondary and tertiary with different communication strategies and activities to raise awareness of these groups on green growth. This paper thus provides input information for a national campaign on green growth awareness according to National Green Growth Strategy decided by the Vietnamese Government.Keywords: Green growth; social demand; communication; Green production; Green consumption.ID Paper's:...................
đang được dịch, vui lòng đợi..
