Eggs are a common foods that most people in the world can eat, which of course does not become an exception in the country of Vietnam. Around the world, many of which have used different materials to create packaging dedicated to eggs, it may be plastic or paper can also be bio-products recycling. However, in Vietnam, packaging containers for eggs is mostly made of plastic because it's cheap and convenient. The project design will be divided into two parts: One is to analyze and assess the situation packing of eggs present in the market of Vietnam in general and in particular the company Ba Huan; second is to provide a new type of packaging for the products of the company Ba Huan eggs to overcome the drawbacks outlined the type of packaging that companies are using today. In particular, understanding the behavior of buyers for packaging that needs to be done to get their packaging to meet the needs, preferences of the user, thereby creating in their sympathy for image of the company. This project provides a solution proposed to strengthen the brand image of the company Ba Huan through the use of sustainable packaging for egg products of this company; thereby increasing the sustainable purchasing behavior of buyers and the company's vision for the environment.
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